Ads builder
Generate JSON prompts for ads, hooks, and performance creative
Define the platform, format, ad angle, offer, proof, urgency, and CTA to get repeatable structures for Meta, Google, TikTok, and other channels.
jsonpromptbuilder.com
Server assembly
Ads
Ads
Create an SEO article about choosing a CRM for a small business. Include structure, FAQ, and a clear CTA.
- Common fields + category settings + humanization
{
"category": "ads",
"task": "...",
"common_settings": { ... },
"category_settings": { ... }
}Builder
Builder: Ads
Start with the common settings, then tune the category-specific fields and generate a ready-to-use JSON prompt.
Builder mode
Builder mode
Play mode keeps the whole form on one screen, while Wizard guides the user through clear numbered steps.
Blank mode
Start from scratch
Use it when the request does not fit one category cleanly and you want a more universal JSON prompt setup.
PRO
Quick start and presets
Use a built-in scenario to fill the form fast, then export, import, or share your own preset configuration.
Preset families
Core starters
Reliable starting points for the most common use cases in this category.
Google search sales
For search ads with direct intent and a tight focus on the offer.
Use case: General use case
Meta UGC lead gen
A strong starting point for Meta UGC creative with pain, benefit, and a lead CTA.
Use case: General use case
TikTok hook test
Built for testing short native-style ad hooks on TikTok.
Use case: General use case
Preset families
Competitor analysis
Scenarios built around market comparison, objection handling, and differentiation.
Ads vs competitor angle
Useful when the audience is already comparing options and the ad must sharpen differentiation without cheap attacks.
Use case: Ad angle against competitors
Preset families
Customer journey
Presets aligned with awareness stages and movement through the funnel.
Journey retargeting ad
Made for warm audiences who already saw the offer and need a softer next-step push.
Use case: Journey-based retargeting ad
1
Task
Describe the plain-language request in your own words. This value will be stored as the task field in the final JSON.
Main task
Describe the plain-language request in your own words. This value will be stored as the task field in the final JSON.
2
Common settings
These parameters affect the result regardless of the selected category.
Target audience
Who the content or prompt is primarily written for.
Beginners: an audience with limited experience that needs a clear explanation.
Reasoning method
How the model should approach the task before producing the final output.
Standard: a direct answer without an extra reasoning framework.
Output language
Which language the model should use in the generated result.
English: the output should be written in English.
Content length
How concise or detailed the final output should be.
Tone
How the final output should sound emotionally.
Friendly: warm, light, and easy to understand.
Writing style
How the final output should be organized and presented.
Concise: minimal fluff and maximum substance.
Output format
In what format the model should return the result.
HTML: the result should be returned in HTML.
3
Category-specific settings
These fields depend on the selected category and its use case.
Writer role
What professional role the model should take.
Ads copywriter: writes ad copy and performance creative prompts.
What to create
What kind of ad asset should be created.
Ad copy: the main text for an ad.
Ad platform
Where the ad will be used.
Meta Ads: advertising on Facebook and Instagram.
Ad format
What ad format will be used.
Static image: one visual with short copy.
Campaign goal
What main result the campaign should deliver.
Awareness: make the brand more visible and memorable.
Audience awareness
How much the audience understands the problem and your product.
Unaware: not yet thinking about the problem or solution.
Hook angle
What opening angle should grab attention in the first seconds.
Pain point: starts from the audience's problem.
Offer type
What type of offer the ad is built around.
Discount: the main motivator is a lower price.
Proof elements
What should reinforce trust in the ad and the offer.
You can choose multiple options.
Urgency level
How strongly the ad should push the audience to act right away.
Call to action
What the user should do after seeing the ad.
Buy now: a direct CTA to purchase.
Creative direction
What visual and messaging direction fits the ad best.
Before / after: shows a transformation or difference.
Sales intensity
How much direct sales pressure the ad copy should carry.
4
Additional sections
Named blocks for rules, constraints, examples, and any context that does not fit into the standard fields.
Additional sections
Named blocks for rules, constraints, examples, and any context that does not fit into the standard fields.
Sections left: 10
Use this area for brand rules, negative examples, legal constraints, or formatting instructions.
5
Humanization controls
Reduces recognizable AI markers, makes the tone feel more natural, and lets you explicitly exclude common AI phrases.
Humanization controls
Reduces recognizable AI markers, makes the tone feel more natural, and lets you explicitly exclude common AI phrases.
Which AI markers to avoid
Choose the phrases and constructions the model should avoid.
Custom phrases to exclude
List additional phrases or constructions to avoid. Use one phrase per line.
6
Review and generate
Use the generated JSON prompt right away: copy it, download it, and drop it into any AI workflow or internal tool.
Result
Generated JSON prompt
Use the generated JSON prompt right away: copy it, download it, and drop it into any AI workflow or internal tool.
Ads
Ads
The ads builder is built for performance teams that need structured prompts for ads, UGC scripts, hooks, and offer-driven messaging.
It includes controls for platform, format, awareness stage, hook angle, offer type, creative direction, urgency, and sales intensity.
This makes it easier to test new combinations faster and standardize prompt preparation across creatives, copy, and video scripts.
FAQ
FAQ
Can I use the builder for both ad copy and creative prompts?
Yes. The category includes content types for ad copy, creative prompts, video hooks, UGC scripts, and other ad tasks.
Are multiple ad platforms supported?
Yes. The ads category includes a dedicated platform selector with Meta, Google, TikTok, YouTube, and more.
Can I control the offer and urgency?
Yes. The builder includes offer type, urgency level, CTA, and sales-intensity controls.
Can I reduce AI-sounding phrasing in ad copy?
Yes. The shared humanization block lets you avoid common AI phrasing and add your own exclusion list.